Copywriting + Journalism = Blog Writing
Journalists generate ideas and research, then write stories to inform and entertain. Copywriters do much of the same but with the goal of persuading the reader to make a purchase. Blog writing is the lovechild of these two writing disciplines. It demands a perfectly balanced blend of informing, entertaining and strategizing.
Amy Kurland’s decade-plus of copywriting and journalism experience provides a solid foundation for her current role as Blog Consultant and Ghostwriter. Although Blog Logic writes blog content “for you”, you are always an integral part of the process. Collaborative efforts are what guide us. And we write in your voice, with your aspirations in mind.
We’re not here to sell you on why and how a blog can be one of your business’s BFFs. You already know that. We’re here to help you get your blog going – and keep it going – with minimal effort on your part.
A Logical Combination
Journalists generate ideas and research, then write stories to inform and entertain. Copywriters do much of the same but with the goal of persuading the reader to make a purchase. Blog writing is the lovechild of these two writing disciplines. It demands a perfectly balanced blend of informing, entertaining and strategizing.
Amy Kurland’s decade-plus of copywriting and journalism experience provides a solid foundation for her current role as Blog Consultant and Ghostwriter. Although Blog Logic writes blog content “for you”, you are always an integral part of the process. Collaborative efforts are what guide us. And we write in your voice, with your aspirations
in mind.