When Copywriting Meets Journalism

Great Blogs Happen.

Blog Logic is a covert ghost-blogging operation serving the wellness industry. “Covert” because we work behind the scenes of your business, writing and maintaining your blog while you do what you’re best at. 

Whether you’re too busy to write, don’t know what to write, or simply
dislike the whole writing thing, we’ve here for you.
Turn to us for creating and maintaining engaging, targeted blog and social media content designed to attract new customers and reinforce your existing ones.

When Copywriting Meets Journalism

Great Blogs Happen.

Blog Logic is a covert blogging operation serving the wellness industry. “Covert” because we work behind the scenes of your business while you get the credit. We specialize in blog strategy, blog ghostwriting, and idea generation.

You can also turn to us for maintaining consistent, engaging and targeted blog posts.

Copywriting + Journalism = Blog Writing

Journalists generate ideas and research, then write stories to inform and entertain. Copywriters do much of the same but with the goal of persuading the reader to make a purchase.  Blog writing is the lovechild of these two writing disciplines.  It demands a perfectly balanced blend of informing, entertaining and strategizing.

Amy Kurland’s decade-plus of copywriting and journalism experience provides a solid foundation for her current role as Blog Consultant and Ghostwriter. Although Blog Logic writes blog content for you, you are always an integral part of the process. Collaborative efforts are what guide us. And we write in your voice, with your aspirations in mind.

Substance matters

Writing filler is not our thing. Filler doesn’t intrigue or attract. Filler rarely builds relationships. At Blog Logic, every post is part of a larger strategy. And if you don’t already know what your blog strategy is, we can help you craft one.

We’re not here to sell you on why and how a blog can be one of your business’s BFF. You already know that. We’re here to help you get your blog going–and keep it going–with minimal effort on your part.

 

Copywriting + Journalism = Blog Writing

Journalists generate ideas and research, then write stories to inform and entertain. Copywriters do much of the same but with the goal of persuading the reader to make a purchase.  Blog writing is the lovechild of these two writing disciplines.  It demands a perfectly balanced blend of informing, entertaining and strategizing.

Amy Kurland’s decade-plus of copywriting and journalism experience provides a solid foundation for her current role as Blog Consultant and Ghostwriter. Although Blog Logic writes blog content “for you”, you are always an integral part of the process. Collaborative efforts are what guide us. And we write in your voice, with your aspirations in mind.

Substance matters

Writing filler is not our thing. Filler doesn’t intrigue or attract. Filler rarely builds relationships. At Blog Logic, every post is part of a larger strategy. And if you don’t already know what your blog strategy is, we can help you craft one.

We’re not here to sell you on why and how a blog can be one of your business’s BFFs. You already know that. We’re here to help you get your blog going – and keep it going – with minimal effort on your part.

A Logical Combination

Journalists generate ideas and research, then write stories to inform and entertain. Copywriters do much of the same but with the goal of persuading the reader to make a purchase.  Blog writing is the lovechild of these two writing disciplines.  It demands a perfectly balanced blend of informing, entertaining and strategizing.

Amy Kurland’s decade-plus of copywriting and journalism experience provides a solid foundation for her current role as Blog Consultant and Ghostwriter. Although Blog Logic writes blog content “for you”, you are always an integral part of the process. Collaborative efforts are what guide us. And we write in your voice, with your aspirations
in mind.

A blog that works for your business.

 

And works to get you more business.

A blog that works for your business.

And works to get you more business.

Our goal is not only to make blogging easier and less time-consuming, but to co-create a blog with you that acts as a passive yet powerful marketing tool. One that attracts your target customers and builds relationships with them. Our services allow you to focus on the immediate needs of your business, all the while knowing that your blog is “out in the field” working for you.

So instead of beating yourself up because your “newest” post is four months old and your archives consist of three posts total, just push all that blog slog over our way. Bring it on! We can handle it. 

Enjoy the benefits of an active, well-targeted blog without the drain on your time
and energy.

Our goal is not only to make blogging easier and less time-consuming, but to co-create a blog that acts as a passive yet powerful marketing tool. One that attracts your target customers and builds relationships with them. Our services allow you to focus more on the immediate needs of your business,
all the while knowing that your blog is “out in the field” working for you.

So instead of beating yourself up because your “newest” post is four months old and your archives consists of three posts total, just hand over the hardest parts to us. Enjoy the benefits of an active, well-targeted blog without the drain on your time and energy.

Imagine finally scratching the whole blog thing off your to-do list once and for all.
To see if working with Blog Logic is a logical option for you (a little cutesy, I know), 
just call, text or email Amy at amy@198.199.96.219 or 310-488-1559.

Imagine finally scratching the whole blog thing off your
to-do list once and for all.
To see if working with

Blog Logic is a logical option for you (a little cutesy, I know), just call, text or email Amy at amy@198.199.96.219.

Amy Kurland

Blog Ghost Writer & Consultant

Photo of Amy Kurland

After more than a decade-long career as a copywriter and journalist, I took time off to raise my kids. When I returned to work I found myself facing a very different writing market, one drastically altered by the explosion of social media. So the question became, how could I apply my particular blend of interviewing, researching, writing, sales and marketing skills and adapt them to the current market in a useful, enduring way?

My solution is Blog Logic, a covert blogging operation offering blog development, writing, production and support on all levels. The vision for Blog Logic is to make blogging simpler and more productive. By allowing us to streamline your blogging process, you can attract and build relationships with consumers while continuing to focus on your most prominent talents.

Wellness Writer

Amy’s list of copywriting clients includes Olson Homes, The St. Regis Monarch Beach Resort & Spa, KB Homes, Cedars-Sinai Medical Center, WI Simonson Mercedes-Benz Dealership, and the YWCA of Greater Los Angeles. Her articles, reviews and features have appeared in such publications as The LA Weekly, Marie Claire, and Women’s Day.

My blog

To get a sense of my personal writing style, visit my blog at www.iownaminivan.com, which is about parenting, being an older first time parent, getting even older, and life in general.

Amy was raised in Los Angeles and still lives there now with her husband, three kids
and miniature
poodle-ish dog.

Amy Kurland
Blog Consultant & Writer

Photo of Amy Kurland

After more than a decade-long career as a copywriter and journalist, I took time off to raise my kids. When I returned to work I found myself facing a very different writing market, one drastically altered by the explosion of social media. So the question became, how could I apply my particular blend of interviewing, researching, writing, sales and marketing skills and adapt them to the current market in a useful, enduring way?

My solution is Blog Logic, a covert blogging operation offering blog development, writing, production and support on all levels. The vision for Blog Logic is to make blogging simpler and more productive. By allowing us to streamline your blogging process, you can attract and build relationships with consumers while continuing to focus on your most prominent talents.

Wellness Writer

Amy’s list of copywriting clients includes Olson Homes, The St. Regis Monarch Beach Resort & Spa, KB Homes, Cedars-Sinai Medical Center, WI Simonson Mercedes-Benz Dealership, and the YWCA of Greater Los Angeles. Her articles, reviews and features have appeared in such publications as The LA Weekly, Marie Claire, and Women’s Day.

My blog

To get a sense of my personal writing style, visit my blog at www.iownaminivan.com, which is about parenting, being an older first time parent, getting even older, and life in general.

Amy was raised in Los Angeles and still lives there now with her husband, three kids and miniature
poodle-ish dog.