SANTA MONICA, CA — After four months of heavy-duty remodeling, the Saab of Santa Monica dealership is hosting a Showroom Opening for the public on April 14th. With the original tagline “We Fit Your Lifestyle,” this Santa Monica dealership has found its niche in attracting creative, independent and open-minded thinkers. The clean, sleek look of its new showroom was chosen to reflect the taste and lifestyle of those who are drawn to Saabs.
“In California, the mid-century modern Charles Eames case study houses are very popular with the people who buys our cars,” says Jeremy Laufer, General Sales Manager, “so we went for an austere, fresh, bright look which makes the cars and the people working here the center spotlights. There’s a lot of bright white, and the furniture – all Herman Miller -has very angular, crisp lines to it as well.”
Saab of Santa Monica is one of the three dealerships owned by the legendary W.I. Simonson family of Santa Monica. This dealership is unique in that its sales team closely mirrors its creatively-oriented, non-conformist customers, with the majority of the salespeople having a background (or active career) in the film and music industry. The staff members also happen to be outstanding at their jobs – their dealership ranked #3 in the Western Region in 2002 and currently holds the #1 position in the Western Region this year. So take a look at the newly remodeled showroom and meet the team at the only authorized Saab dealership in the west side of Los Angeles. There’ll be sushi and other tasty hors d’oeuvres, giveaways, two on-staff technicians to answer questions about Saabs, and of course plenty of Saabs to check out while you’re at it.